Tuesday, July 26, 2011
The Meaning of Meaning
Whether we are aware of it or not, we constantly look for meaning in everything we do. This unconscious process determines how we will act. If a reason is provided for any request, however inconvenient or unpleasant, it makes the request more difficult to turn down. We want to do things that are familiar and the brain conveniently and seemingly independently "fires" neurons of certainty to keep us comfortable and happy.